About SoBellas

SoBellas Home Services

We are the guys in the yellow booties.  Our company is based on the belief that our customers’ needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.
We would welcome the opportunity to earn your trust and deliver you the best service in the industry.  If you have used us in the past, let others know how we did, if not see what others are saying.
 Our roots in the service industry can be traced back to 1975. SoBellas Appliance llc was founded in 2008, with the goal of changing service one customer at a time.  Serving El Paso and Las Cruces only as an Appliance repair company.  The Air Conditioning and Heating Service was incorporated later in 2010, for the  El Paso market only, with the same goals in mind. This led to our name change of SoBellas Home Services.  Offering heating, cooling and appliance repair was a little confusing for our customers with a name of SoBellas Appliance.  The simple change to “Home Services” solved that problem.  We later expanded our air conditioning repair business into Las Cruces in 2012 due to high customer requests.
SoBellas Appliance continues to invest in new technology and training to better assist you.  We strive to give you a one stop service center for all your home service needs.  We will continue to change to provide you more value for your hard earned money.  Stop by and check out some of our videos.

What you  can expect…

*On Time Up Front Job Based pricing:  Our services have set prices that depend on the job, not the time we invest. Based on the National Flat Rate Guide.
* Repairs Guaranteed: We stand by our work for 1 full year. Parts and Labor. We offer a 5 year warranty on parts.
* Customer Respect: We respect you, you time and your home.
* Presentable Service Technicians: We take pride in our company owned fully lettered trucks and clean uniforms.
* Security: Each technician is licensed, bonded and insured with back ground screenings performed every 2 years.
* Training: Technicians go through at least 40 hours of Professional Development per year.  No company in the region spends as much time & money training.
* Fully Stocked Trucks:  Your time is important to us we strive to complete repairs in one trip.

About the SoBellas Brand…

For over three decades, the SoBellas Signature Series® brand has concentrated on something more important than simple brand-recognition. We’ve focused on the design, engineering, and manufacture of dependable products that achieve reliable, high-quality, and affordable indoor comfort.We believe that your SoBellas comfort adviser knows best about your specific indoor comfort needs and indoor air quality solutions. When they recommend a SoBellas Signature Series brand product, rest assured that you and your family will soon be receiving great indoor comfort, at a refreshingly affordable price. Our AC equipment is made in America, right here in Texas.  SoBellas Home Services have access to a wide variety of heating and air conditioning brands. And we have to stand behind the brand that we recommend 100%, or suffer the consequences.Most homeowners have no idea of the brand name of their central heating and cooling system that is installed in their home. It’s a purchase many homeowners make just once or twice in their life — typically on a very hot or very cold day. On the other hand, your comfort adviser recommends and installs SoBellas brand heating and cooling systems every day!

So it’s okay if you don’t know about the SoBellas® brand. Many of the country’s most experienced heating and air conditioning professionals trust it to perform each and every day, year after year.

We’ve become one of the largest providers of residential air conditioning, heating, and indoor air quality products and systems by focusing on just one thing—building the most reliable and refreshingly affordable indoor comfort products on the market.

The complete line of SoBellas® brand products are built on the principles of Harold Goodman of Goodman Manufacturing, a former air conditioning contractor.

Harold’s goal was to manufacture air conditioning and heating equipment that:
Provides industry leading product warranties

Offers greater reliability and longer-lasting performance than competing products

Is designed for quick, trouble-free installations

Makes reliable cooling and heating as affordable as possible.

The SoBellas brand has a central air conditioning system that is perfect for your home — at a refreshingly affordable price. Even on the hottest days of the year, you can keep your home cool and comfortable while enjoying low energy costs with a high-efficiency SoBellas brand air conditioner. Also get what we believe to be the best warranty protection in the heating and cooling industry. As you review the various SoBellas brand air conditioners, remember that higher SEER numbers reflect the most energy-efficient systems. All SoBellas brand air conditioners come with outstanding warranty coverage. Visit each air conditioner product page to learn about the warranties that apply to each specific product.

The SoBellas Signature Series brand basic equipment is manufactured by Goodman Manufacturing out of Houston, TX. Goodman brand manufacturing facilities are ISO 9001-certified, an independent standard accepted worldwide as the benchmark for quality manufacturing and management processes, and ISO 14001-certified, an international environmental certification.

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