SoBellas Home Services


We are the guys in the yellow booties.  Our company is based on the belief that our customers’ needs are of the utmost importance. Our entire team is committed to meeting those needs.  As a result, a high percentage of our business is from repeat customers and referrals.  We would welcome the opportunity to earn your trust and deliver you the best service in the industry. 


What we do…

  • Air Conditioning and Heating Repair and Installation
  • AC Conversions
  • Kitchen and Laundry Appliance Repair
  • Washers, Dryers, Refrigerators, Ovens, Dishwashers, Ice Makers and Microwaves.

How we started…

Our roots in the service industry can be traced back to 1975. SoBellas Appliance llc was founded in 2008, with the goal of changing service one customer at a time.  Serving El Paso and Las Cruces only as an Appliance repair company.
The Air Conditioning and Heating Service was incorporated later in 2010, for the  El Paso market only, with the same goals in mind.
This led to our name change or DBA to SoBellas Home Services.  Offering heating, cooling and appliance repair was a little confusing with our advertising using a name of SoBellas Appliance.  The simple change to “Home Services” solved that problem.
We later expanded our air conditioning repair business into Las Cruces in 2012 due to high customer requests.
SoBellas will continues to invest in new technology and training to better assist you.  We strive to give you a one stop service center for all your home service needs.  We will continue to change, to provide you more value for your hard earned money.  Call us and check us out, see why we are different then the rest.  You can also learn more about us in some of our videos.

What to expect…

  • On Time Up Front Job Based pricing:  Our services have set prices that depend on the job, not the time we invest. Based on the National Flat Rate Guide.
  • Repairs Guaranteed: We stand by our work for up to 1 full year. Parts and Labor. We offer up to a 5 year warranty on parts.
  • Customer Respect: We respect you, your time and your home.
  • Presentable Service Technicians: We take pride in our company owned fully lettered trucks and clean uniforms.
  • Security: Each technician is licensed, bonded and insured with back ground screenings.
  • Training: Technicians go through at least 40 hours of Professional Development per year.  No company in the region spends as much time & money training.
  • Fully Stocked Trucks:  Your time is important to us we strive to complete repairs in one trip.

Call us today… Yellow booties to the rescue. Serving all of El Paso, Texas, surrounding area and Las Cruces, New Mexico.